Why Create a Business Blog?
Blogging, by definition, is the creation of short content online. A business blog is a great way of marketing your business. If done right (think SEO and social media) then it will have a positive effect on your online presence.
Boost Traffic to Your Site
The likelihood is that your business has a website and, unless it’s a household name, you probably want more traffic right! So how does blogging help? Each post on your site equates to fresh content on a brand new page to be discovered by search engines. Which in turn means your post will appear in relevant search results getting your site on more eyes. Make the post evergreen, by that we mean always relevant, then that traffic will just keep trickling in for months or even years!
Social Media Presence
Readers can share blog posts via social media increasingly your visibility there and the potential to be discovered by your next customer. The struggle for original and varied social media content can be major. However, promoting your own blog posts mixes things up, keeps content flowing and has the added bonus of directing audiences to your site.
Now you’ve got potential customers to your site, why not direct them to one of your services? Typically, this involves a simple call-to-action. Could be to download a free gift, check out product or simply get in touch. It’s the prefect location to promote your business albeit indirectly.
There are other benefits like establishing yourself as an industry expert and building a close-knit online community. If you’re on the fence about starting a business blog then hopefully these points have swayed you. Need help setting things up? We’re always happy to help so please do drop us a message.